Case Study: Moose’s Tree Service
Winning the Slow Season: 2x More Leads While Most Tree Companies Pull Back & Increased AI Visibility
“We are busier this season than I have ever been in any previous season.”
Overview
Client: Moose’s Tree Service
Location: Louisiana (Shreveport area)
Services: Tree care/tree removal
Website: Moose’s Tree Service: Tree Service in Shreveport, LA
Phone: (318) 458-3141
Owner: Clint Hutchinson
Reporting Month: December 2025 (slow season)
Campaign Goals
- Stay consistently visible during winter demand dips
- Keep the cost per lead efficient despite the seasonal search volume drop
- Maintain a steady pipeline of qualified leads from Google
- Build long-term organic growth (SEO) so spring demand hits harder
- Improve “AI visibility” for emerging search behaviors
The Challenge
The average tree company sees winter performance fall off a cliff:
Lead volume drops 40%+
Conversion rates fall below 8%
Cost per lead rises above $100
Many paid campaigns get paused due to inefficiency
Our goal for Moose’s Tree Services wasn’t just “survive winter,” and they didn’t want to “wait for spring.” They wanted to stay busy and efficient – and we had a plan for them!
The Strategy
Our Ads and SEO expert team prioritized high-intent search demand, protected efficiency, and kept compounding organic + local authority through the slow season.
Our Ads and SEO expert team prioritized high-intent search demand, protected efficiency, and kept compounding organic + local authority through the slow season.
Local Search Dominance & Google-First Paid Demand Capture (Where Intent Lives)
So Moose’s Tree Service stayed “top-of-mind,” we maintained local presence through winter to reduce the typical seasonal traffic drop.
Focused spend where homeowners actively look to hire (high-intent Google traffic). We captured bottom-of-funnel demand instead of chasing cheap clicks
Local Service Ads delivered the majority of the leads at an effective spend, with CPL down $6 MoM (stronger winter efficiency)
Google pay-per-click generated great leads and positioned them for rising search volume.
SEO Content That Compounds
Published 2 blog posts targeting high-search topics (including proactive “tree damage” education content)
All pages were SEO friendly, highlighting service areas. This helped maintain organic lead volume despite seasonality.
Reputation Signals That Support Local Performance
Strong base of reviews with a 4.50 rating
As their growth partner, we continued to emphasize review collection to strengthen trust and local lead performance.
Local Search Dominance & Google-First Paid Demand Capture (Where Intent Lives)
So Moose’s Tree Service stayed “top-of-mind,” we maintained local presence through winter to reduce the typical seasonal traffic drop.
Focused spend where homeowners actively look to hire (high-intent Google traffic). We captured bottom-of-funnel demand instead of chasing cheap clicks
Local Service Ads delivered the majority of the leads at an effective spend, with CPL down $6 MoM (stronger winter efficiency)
Google pay-per-click generated great leads and positioned them for rising search volume.
SEO Content That Compounds
Published 2 blog posts targeting high-search topics (including proactive “tree damage” education content)
All pages were SEO friendly, highlighting service areas. This helped maintain organic lead volume despite seasonality.
Reputation Signals That Support Local Performance
Strong base of reviews with a 4.50 rating
As their growth partner, we continued to emphasize review collection to strengthen trust and local lead performance.
We approached winter like a market-share land grab: stay visible, stay efficient, and keep stacking trust signals.
The Results (December 2025)
Moose’s Tree Service saw efficiency in one of the toughest months of the year:
- Website + Google Business Profile visitors: Experienced a minimal drop
- Total leads: 62
- Paid leads: 50
- Average conversion rate: 13%
- Average cost per lead: $64
- Total ad spend: less than $3,500
Estimated Return On Ad Spend (ROAS): 18.8x
Winter Benchmark Comparison (Why their results are rare)
| Metric | Typical Winter Outcome | Moose’s Tree Service (Dec 2025) |
| Lead volume | −40% | only −13.9% |
| Conversion rate | Less than 8% | 13% |
| Cost per lead | More than $100 | $64 |
| Overall efficiency | Many pause spend | 60–100% better conversion efficiency + $31–$66 less per lead |
Biggest Win: Moose’s Tree Service earned Answer Engine Optimization (AEO) visibility!
Biggest Win: Moose’s Tree Service earned Answer Engine Optimization (AEO) visibility!
As AI grows, more people are using it to verify and seek recommendations for the best & most reliable businesses. In multiple AI-generated search experiences, Moose’s Tree Service began appearing as a top-recommended local provider. They were mentioned by ChatGPT among the top 3 results for searches like “Tree removal in Shreveport.”
Real-World Business Impact
The Moose’s Tree Service team shared that December remained a strong month operationally. Not just in lead flow. The owner, Clint Hutchinson, said, “We are busier this season than I have ever been in any previous season.”
- $122,305 in estimates delivered
- $89,158 recorded on paid invoices from those estimates
- $124,043 total December revenue reported (including partial payments)
Despite December being the slowest month of the year for the tree care industry, Moose’s Tree Services generated over $124K in revenue while maintaining sub-$65 CPL efficiency.
That’s what it looks like when marketing doesn’t “turn off” in winter but rather, with the right marketing & growth team, it keeps the pipeline moving so your team stays productive, and revenue stays healthy.
Services Used
Local SEO & AEO + ongoing content
Google Local Service Ads
Google PPC (search)
Reputation support
Want Results Like These?
If you’re serious about growing your tree company & keeping busy through slower months, let’s talk.