How We Work
Our Core Values
Six standards for how we work, how we talk to each other, and what we hold ourselves to.
At a Glance
The Six Values
Six standards that shape every update, every conversation, and every account we touch. Tap a value to see what it looks like day to day.
Provide Value Over Activity
01Report the number, not the effort.
See it in practice
Say the Hard Thing
02Direct and respectful, in every direction.
See it in practice
Extreme Ownership
03Nothing goes over the fence.
See it in practice
Close the Loop
04Nothing left hanging.
See it in practice
Attention to Detail
05Quality over quantity, every time.
See it in practice
Get 1% Better
06Learn the tools, the craft, the client.
See it in practice
Core Value01of six
01 / 06
Provide Value Over Activity
Report the number, not the effort.
We get paid for client outcomes: leads, calls, jobs booked. Not for being busy. Report the number, not the effort.
In Practice
- Every update leads with the result, then the work behind it
- “Busy” is not a status. Movement on a client number is
- If a task does not move a client metric, we ask why we are doing it
Core Value02of six
02 / 06
Say the Hard Thing
Direct and respectful, in every direction.
Direct, respectful feedback up, down, and sideways. Praise in public, critique in private.
In Practice
- Say it to the person, not around them
- Disagree early, while changing course is still cheap
- Respect lives in the delivery, not in softening the message
Core Value03of six
03 / 06
Extreme Ownership
Nothing goes over the fence.
We do not throw things over the fence. When we are aware of an issue, we make sure it is solved.
In Practice
- Whoever spots the problem owns it until it has a clear owner
- Handing something off means confirming it landed
- No “not my account, not my department”
Core Value04of six
04 / 06
Close the Loop
Nothing left hanging.
Every task, message, and promise gets a clear finish. Nothing left hanging.
In Practice
- Reply, even when the answer is “not yet”
- A task is done when the person who asked knows it is done
- If a date slips, the update goes out before the deadline, not after
Core Value05of six
05 / 06
Attention to Detail
Quality over quantity, every time.
We prefer quality over quantity. If it takes longer to get it done right, that is the right place to spend the time.
In Practice
- Proof before publish: spelling, links, tracking, client names
- Slow down on the last 10 percent, where the errors live
- Volume is never the reason something shipped sloppy
Core Value06of six
06 / 06
Get 1% Better
Learn the tools, the craft, the client.
Always learning the tools, the craft, and the client’s business.
In Practice
- Learn the client’s trade, not just their ad account
- Bring one thing you learned to your next one on one
- Small daily reps beat occasional overhauls
Living the Values
Where You Will See These
Values only count when they show up in the work. Here is where ours do.
In One on Ones
Your leader will name the value behind the feedback, both directions.
In Hiring and Reviews
We hire, coach, and promote against these six, not around them.
In Client Work
Outcomes reported, loops closed, details checked, on every account.
If something we do day to day does not match one of these, say so.
That is value two doing its job.
Work With Us
Want a Marketing Team That Works This Way?
These six values show up on every tree service account we run. Let’s talk about where you want your business to grow.